Good management at your spa or massage practice comes from the top down. It works just the opposite, too. I can tell when I walk into an office or place a call to a company and get a cool response that the morale is low; and I trace it right to the head of the organization. While it’s unfortunate for the employees to work in an unpleasant environment, it’s bad for business as well. Ultimately the deflated employee attitude spills over into productivity and the way clients are treated.
While you can’t ensure that your spa or massage practice team is happy all the time; it’s important that they are satisfied and enthusiastic about their work. If not, the low morale set in and becomes contagious, dragging everyone down. That’s why good morale starts with you and how you interact with your team. Above all, you want to:
Great pay and benefits matter a lot but so does the occasional pat on the back. Everyone wants to know they are appreciated. It’s not difficult to point to a job particularly well done or thank someone for going the extra mile – maybe giving up a vacation day at a busy time, staying late to accommodate a client, or doing a superb job handling your retail sales operation.
Transparency is a word that is used a lot these days regarding companies and the public. It also means something to your team to know what’s going on. Morale can take a real nosedive when employees start to worry how things are going – especially as it relates to their job. Communicating with your team regularly to keep them up to date or in group meeting or one-on-one sessions tells them that they matter to you.
No one likes to have their manager hanging over them, pointing out how to do things. Micromanaging sends a message that you don’t have confidence in someone. Soon enough you’ll find your team is so demotivated that they will never take the initiative to try something new, offer a suggestion or act on their own. This means you are constantly have to give the green light for them to take action, which ultimately makes your job overwhelming. From the beginning, make your expectations clear and find out what concerns your employees have about meeting them. Offer to get them training or work with them until they feel confident.
Invest in your Employees
Training isn’t just about being able to meet current responsibilities. Invest in your employees to help them pursue areas that they are interested in and that will help your business. Provide some funding and the time away from work to attend classes to improve their professional skills in massage or skin care. Many classes are offered online making them more budget-friendly. Also pay for their attendance at a seminar or conference to meet other professionals, pick up tips and learn what’s going on in the industry or your local market.
Find time for fun. Get together after work for dinner from time to time to enjoy each other’s company or plan an outing to a sporting event, the theater or whatever activity your team wants. Include team building activities into some of your group events. You also can participate in a local volunteer effort together, which builds a team spirit and is fun at the same time.
The higher the morale in your spa or massage practice, the stronger your business will be. You’ll also find running your business will be a lot easier, too.