Scott Johnston

How to be a trendsetter and not a trend follower in your spa or massage practice

• By Jean Shea
• on Oct 7, 2015

Each year, the International Spa Association releases a report on the spa trends for the year. This year, key among the trends were personalization – treatments and services geared to the unique needs of the individual...

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Category Massage Therapy

Define your unique selling proposition to set your spa or massage practice apart

• By Jean Shea
• on Oct 1, 2015

What makes your spa or massage practice unique from the competition? Is it the type of massage therapies you offer – aromatherapy and deep tissue, for example - or the special skin treatments you’ve created?

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Category Massage Therapy

Make the most of spa and massage practice holiday revenue by going the marketing ‘extra mile’

• By Jean Shea
• on Sep 28, 2015

There’s no doubt the holiday season is kicking in. Companies like UPS are already putting out the word for seasonal help. Whether or not this will be a strong holiday for shopper remains to be seen...

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Category Massage Therapy

How to build a rapport with your spa and massage practice clients

• By Jean Shea
• on Sep 24, 2015

You know how easily you connect with some of your spa and massage practice clients. From the first time you meet you have an instant rapport. The connection may stem from finding humor in the same thing or...

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Category Massage Therapy

The Price is Right - Part Two: Three strategies to make value based price increases

• By Keli Lene
• on Sep 21, 2015

Raising prices is one of the hardest business decisions most of us make. But when it comes to owning your own business, it’s one of the most important decisions for success.

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Category Massage Therapy

Your spa and massage clients won’t forget the name or the benefits of Jojoba

• By Jean Shea
• on Sep 17, 2015

It’s not only because of its name that Jojoba is unique. Derived from a desert plant found in desert regions of northern Mexico and southwestern United Sates; Jojoba Oil actually is not an oil.

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Category Massage Therapy

How to become more empathetic to spa and massage practice clients

• By Jean Shea
• on Sep 14, 2015

“How’s your week going?” No doubt you probably ask that question – or something like it -- many times throughout the week of spa or massage practice clients. For some clients, that simple question can be a door opener to unburden themselves...

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Category Massage Therapy

Don’t wait for your ideal spa or massage practice clients to walk through the door. Go after them.

• By Jean Shea
• on Sep 10, 2015

Among your spa or massage practice clients, who are your ideal clients? Which ones value your services, share your business values and appreciate your efforts to ensure they have a satisfying experience.

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Category Community

Permission is Better than Forgiveness When it Comes to Copyright

• By Angie Dubis
• on Sep 7, 2015

Did you know that just because something is posted on the internet it doesn’t mean it is copyright free? If you visit an artist’s website, copy a picture to your hard drive and then post that picture on social media you have most likely violated copyright law.

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Category Massage Therapy

The Price is Right - Part One: Three ways to know if you need a price increase

• By Keli Lene
• on Sep 3, 2015

Raising prices is one of the hardest business decisions most of us make. But when it comes to owning your own business, it’s one of the most important decisions for success.

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Category Business & Marketing