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Time Well Spent is the name of my business, my promise to my clients; and it’s my measuring stick. For example, before I introduce a product or protocol into my treatment room it must add value and effectiveness to the time my clients spend with me. It’s a simple and tangible appraisal system.


Having followed this principal for more than 20 years you could say it defines my practice and is responsible for its intrinsic value. Intrinsic value can refer to many things including ethics, philosophy, and my personal favorite; that which is internally true and genuine – a basic and essential feature that makes it what it is.


Unlike other forms of valuation, intrinsic value is measured by how you and others perceive the worthiness of your practice. For example: Does your practice fulfill you? Does it challenge you? Do you provide services relevant to your clients? May I suggest that you join me in my annual accessing these worthwhile questions at the New Year.


Here are some simple ways I have added value (perceived and actual).


  • Offer Layered Services
  • Start your prone segment with a back treatment
    Start your supine segment of massage with the application of hot foot/hand treatments
    Consider adding scalp treatments to your protocols, they are yummy
    Perform your body wraps first. Massage the head while the client is wrapped


  • Integrate Therapeutic Modalities
  • Utilize warming components to relax an area before you work on it
    Finish specific work with cooling modalities
    Use tools that are fun and creative i.e.spa, bamboo, shells, and cupping
    Stay up with the easy trends in addition to keeping your core education up to date
    If at all possible provide quality retail – yes, it’s a valuable modality
    Consider the benefits of providing a chair massage options


  • Prioritize Customization
  • Use aromatherapy to customize massage mediums for client’s enjoyment and needs
    Offer an assortment of massage mediums to assist types of work and client skin needs
    Utilize analgesics, both cooling and warming options, to further the benefit of treatments
    Mix in mediums that have various textures like polishes and muds


  • Plan Your Sensoryscape
  • Be vigilant about the quality of everything a client touches
    Control what your client smells from the moment they open your door
    Have a wide variety of music available for clients to choose from
    Make sure that your refreshments support the overall sensory story you are providing
    Add an Air Filtration system to ensure a clean base


  • Give Lagniappe
  • Supply a jewelry cleaner pod for client to soak their valuables during massage
    Display a variety of reading glasses for client to use, just like ink pens
    Offer an herbal tea station
    Spritz a refreshing aromatherapy spray in client’s shoes
    Be generous with clients, the community & colleagues purely for the pleasure of it


  • Keep Meticulous Client Records
  • Treatment plans
    Modality maps
    Likes and Dislikes: music, treatments, sensory input, queries
    Celebrations and Challenges follow up

Some of these items I already execute faithfully, some I am adding, and some I am honestly struggling with (i.e. recordkeeping)


I am very proud of the progress of our profession and I’m very optimistic about our future. My aim is that we learn from each other and the time we share is always Time Well Spent. Now it’s your turn to reveal what your professional priorities are for 2012.


Take care, Do good work, and Write often