Going Green Can be a Powerful Marketing Message
By Jean Shea on Apr 26, 2011
Our recent celebration of Earth Day is an important reminder to be good stewards of the earth. As business owners, I believe it's our corporate responsibility to do our part to conserve natural resources and protect the environment.
Here at BIOTONE we have made it our business to conserve by cutting down on water and using more energy-efficient lighting. We've also made a very deliberate effort to reduce our use of paper wherever possible. We're not paperless yet, but we're getting closer.
Going green for us also has meant providing you with green products whether they are organic, such as Pure Touch Organics Massage Creme, or through reducing water usage. We specifically formulated Body Luxe Hydrating Wrap for easy waterless removal with a warm, damp cloth, which provides convenience while cutting down on water consumption.
I've heard from many of you that you appreciate our efforts to conserve resources and protect the environment. I expect your clients value your efforts to protect Mother Earth too.
There's a lot of value in making sure that clients know you are a green business. If you're not marketing your green message, you should be.
How To Turn Your Marketing Message 'Green'
Tell Your Green Story
Join a Green Business Organization
Become an Advocate for Sustainability
Make sure your clients know you are employing green practices by blogging about it or posting on your company Facebook page. If you have a company e-newsletter, include an article about what you do to help sustain the earth.
You can find a listing of them at Greensetters. One group you'll want to check out is Green America's Green Business Network. It's the largest and most diverse network of socially and environmentally responsible businesses in the country. You need to apply for membership. When you join, let your clients know by posting something on your website and through your social media marketing efforts.
If you advertise, include a message about your green commitment.
If you belong to a local business organization, offer to speak or arrange a panel on green practices.
I'd love to hear how you have gone green and how you're letting your clients know about it.